Before you begin
Bring an original idea and only files you own or have permission to use. You can plan the assignment without running a paid job. Existing age, consent and account restrictions still apply.
Practice uses the tools currently available to your account. Read the live estimate before each paid action; credits, subscriptions, provider access and faculty feedback are not included merely by reading this class.
The class
Define the task
Create a fictional offer and define one action, audience and three factual benefits. Write the exact landing URL. Choose a visual concept that does not depend on invented customer reviews or fabricated results.
Work in the tool
Make an original image or use a permitted photo, then adapt the campaign in Marketing Lab. Keep the same message hierarchy in each available format and preserve room for readable text.
Compare and revise
Review desktop and phone previews, contrast, spelling, links and any QR target. If making a short clip or voiceover, verify its script says the same offer and has the necessary rights.
Finish and keep it
Save a small approved asset set and a delivery checklist. Check the actual destination again before manually publishing or authorizing a connected scheduling action. Document outcomes without claiming a campaign is live from a preview.
Your practical assignment
Deliver two visual formats, optional reviewed media and a source-to-destination approval sheet.
Review your work
Can every format be traced to the same accurate offer and a working, intentional next step?
- Purpose: the work answers the brief and the specific review question.
- Craft: you identify defects, compare a deliberate revision and verify the final file.
- Process: sources, permissions, settings and decisions are documented honestly.
Screenshots and video
This edition contains the written curriculum. Tool walkthrough screenshots and video are being prepared; no generated result or recorded demonstration is claimed here.